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It was supposed to be a revolution. Then the Federal Trade Commission filed a lawsuit, calling the nutrition company an illegal pyramid scheme. The company sells nutritional supplements and vitamin drinks under the Vemma name; Verve, an energy drink; and meal-replacement shakes and weight-loss products called Bod-e. Vemma and the FTC reached a settlement in that lawsuit last week. Once enrolled in the company, Vemma affiliates set out to sign up other people. During the monthly phone call in September — joined by high-ranked affiliates around the world reporting on the overseas expansion — Boreyko announced that Vemma was now officially operating in 51 countries around the world.
But opening in new markets is not without its challenges. The kids there are really vulnerable," one reader wrote to him, he says. In its place was a brief message from "Vemma Home Office": "Anyone who republishes or redistributes content originally published on this blog may be subject to legal action.
Any disputes or misunderstandings between the publishers or authors of this blog and Vemma Nutrition Company have been resolved to the satisfaction of all involved. After Labor Day, Nguyen arrived at the company headquarters for a late night recruitment meeting. The frequent meetings were affecting her studies, she says.
Nevertheless, she had invited a new prospect she had met, who worked at the Discovery store. A Presidential-ranked affiliate sporting red sneakers passed out notebooks and pens, sliding one down the table in Nguyen's direction. After the meeting, the affiliates shepherded their prospects to Bar Louie, a popular Tempe restaurant, for an extended sales pitch.
Of the dozen affiliates, only two had been involved in Vemma for more than a couple of months. One of the newest affiliates, a nervous Arizona State freshman who wore braces and ripped jeans, was dejected because the prospect she invited had declined to join them afterward.
When the waitress arrived, the members of the group asked about discounts and searched for online coupons on their smartphones while she took the drink orders — two beers and a round of waters for the mainly underage crowd.
Nguyen said she was broke and waved the waitress off. The group daydreamed about the cars they planned to lease once they hit Diamond level, describing their fantasy rides in detail, down to the color of the interior.
It would be good to have a reminder in case he started to feel discouraged. Eight people on his team had already gotten their cars, he said. In reality, Of the , Vemma affiliates and customers, fewer than have company cars, said a spokesman. After the meal, the waitress delivered separate checks and everyone paid for his or her own food, pulling out crumpled dollar bills. Some had shared a burger. That earned the affiliate points and brought him closer to the next level.
Teasing her, he formed a pyramid with his arms to demonstrate his growing downlines, implying that the size of his teams would soon surpass hers.
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