Why bitten apple as logo

Since Apple as a company represents knowledge, it chose a bitten apple because of many reasons. The biblical theory about Adam and Eve, and the story about an apple falling on the head of Sir Isaac Newton led to the adoption of a bitten apple as the Apple logo.

The supporters of the Newton story also quote the name of Personal Digital Assistant of Apple, which was also called the Newton. However, the Newton was launched many years after the logo was created.

The designer of the Apple logo, Rob Janoff, says that he did not refer to the Newton theory or the biblical theory to draw inspiration for his logo. In addition, although he is allured by the connection with the story of Turing, he was not aware of it when he created the logo. Even the designer is not sure how he came up with the apple outline, but the reason for the bite taken out of it was definitely to overcome the problems of scale.

Forget all the mesmerizing stories about the Apple logo and remember the amazing functionality it gives. Subscribe Email address:. Follow us facebook twitter youtube. Search Search for: Search. Ever Wonder Why? Search for: Search. Advertisements fund this website. Apr 29, AM. Sep 4, PM.

Sep 4, PM in response to karmen9 In response to karmen9. Sorry, but I have no idea what you are referring to. Please explain further what "slogan" you are asking about or what "meaning" you are looking for.

If beauty is indeed truth, as John Keats claimed, then this story ought to be true: the logo on the back of your iPhone or Mac is a tribute to Alan Turing, the man who laid the foundations for the modern-day computer, pioneered research into artificial intelligence and unlocked German wartime codes.

His death, a decade after the end of the war, provides the link with Apple. Unrecognized for his work, facing jail for gross indecency and humiliated by estrogen injections intended to 'cure' his homosexuality, he bit into an apple he had laced with cyanide. He died in obscurity on June 7, , 10 years and a day after the Normandy landings, which made copious use of intelligence gleaned by his methods.

Oct 6, PM. Oct 9, PM. Oct 9, PM in response to romad In response to romad. Oct 10, PM in response to babowa In response to babowa. Yes and no. I've asked for help here on AD, but so far there has been resounding silence. Ah, the things we have to do to use an iPhone 5! Oct 10, PM. Question: Q: Meaning of the bite on Apple logo? More Less. Sadly, the evidence now points in a more prosaic direction. In a interview with CreativeBits , Rob Janoff, the man who drew the logo, reflected on the theories about his work.

He dismisses Sir Isaac or the Bible as source material and, while he says he is charmed by the links with the Turing story, he says he was unaware of them at the time. Janoff says that he received no specific brief from Steve Jobs, and although he's hazy about how he settled on the simple outline of an apple, the reason for the bite is crystal clear: it's there for scale, he says, so that a small Apple logo still looks like an apple and not a cherry.

It wasn't long before Janoff discovered the first happy coincidence of his design, when a colleague told him that "bytes" were the foundation stones of computing. The more romantic myth-making would follow soon behind.

I was disappointed when the Turing story was first cast into doubt, but grew to enjoy the uncertainty. Limbo seemed a fitting, even poetic state, for the tale of a man who lived in the shadows.